• Slow fashion (in a fast world)
  • Author avatar
    Ruth Evenhuis
  • fashionhow toslowsustainable fashion

Slow fashion (in a fast world)

At ecoHaven we support slow fashion brands and practice a slow fashion ethos - which is why if you come into store you'll probably see us wearing the same dress as we did in Summer, layered up with a few chosen pieces for warmth. Here's our take on slow fashion and what to look out for when you're shopping.

First, let's talk about fast fashion

Fast fashion relies on fads, trends, super-low price points and planned obsolescence to keep us buying. I'm sure you're well aware of how damaging this can be for the environment, for human rights and for our own wallets and wardrobes. Slow fashion is the antithesis of fast fashion which rejects fluctuating trends, instead relying on good quality, well designed pieces that are made with intention and (hopefully) purchased with intention.


"Fast fashion is like fast food. After the sugar rush it just leaves a bad taste in your mouth." - Livia Firth


Style and design

Slow fashion relies on beautiful, timeless style rather than fickle trends and is designed to be worn for years to come. Many slow fashion pieces are designed with versatility in mind, which may mean they can be worn all through the year or can be worn a couple of different ways. By purchasing something that has been designed to look stylish for years instead of a season or two, we can slow our rate of fashion consumption, which is a big win for the environment as well as our wardrobes.


Purchasing good quality clothing means that it can be loved and worn for as long as possible. Quality impacts the manufacture of clothing, where clothing is made carefully at a slower pace than fast fashion. Quality also impacts the fabrics that are used in production, chosen for their sustainability and longevity.

Created and purchased with intention

Mass-produced fast fashion is often released on a weekly basis, causing an endless stream of new and leaving an endless stream of supposedly passé garments in its wake. Slow fashion labels often release a collection seasonally or even less frequently, giving the designers more time to perfect their creations before releasing them to the shops. Slow fashion designers are also a lot more concerned about the longevity of their clothing, paying much more attention to the style, design and quality of the garment to ensure it gets as much wear as possible.

I don't know about you, but I think there's something satisfying about shopping with intention: shopping for your own needs, body and personal style rather than whatever Instagram dictates to us. By choosing to purchase clothing with intention instead of compulsion, we can slow down fashion for the better.

Do you have any slow fashion tips? Let us know in the comments below.


  • Author avatar
    Ruth Evenhuis
  • fashionhow toslowsustainable fashion

Comments on this post (0)

Leave a comment