• Fashion: fast vs slow
  • Cheryl Attenborough
  • ethical fashionfashion revolutionslowsustainable fashion

Fashion: fast vs slow

We love slow fashion

 At ecoHaven, we like our fashion like we like our weekends: slow. Many of the brands we stock have 2-4 seasons and some have a timeless collection that gets a new piece taken in to the collection and another taken out a few times a year, but generally remains the same - which we love! 

Slow fashion labels often release a collection seasonally or even less frequently, giving the designers more time to thoughtfully perfect their creations before releasing them to the shops. Slow fashion designers are also concerned about the longevity of their clothing, paying much more attention to the style, design and quality of the garment to ensure it gets as much wear and love as possible. 

Slow fashion relies on beautiful, timeless style rather than fickle trends and is designed to be worn for years to come. Many slow fashion pieces are designed with versatility in mind, which may mean they can be worn all through the year or can be worn a couple of different ways.

Slow fashion is obsessed with quality, not only in the manufacture of clothing but also in the (slow) life of the garment after purchase. This influences how it is made and affects which fabrics are used in production, chosen for their sustainability and longevity. 

What about fast fashion?

Fast fashion refers to an occurrence in the fashion industry whereby production processes are accelerated to bring new trends to the market as quickly as possible (Perry, 2018). Fast fashion is reliant on a supply chain that weaves its way through some of the poorest countries on Earth, employing people, yes, but often not ways that are safe and financially beneficial for the workers involved (Siegel, 2018). I'm not going to go into the social, environmental problems regarding fast fashion - you probably know them already - but I will say one thing, fast fashion is not sustainable for people or planet.

Now, many high street and department stores introduce new products multiple times in a single week (Lambert, 2016). Instead of 4 new fashion lines per year, we are seeing 52 (once per week), 100 or even more! This speed and cost at which clothing is made means affects how it is made: quickly and from cheap (often poor quality or polyester) fabric (Lambert, 2016). 

Yes, fast fashion is cheaper to the consumer, but at the cost of the environment and the people making your clothes, I argue that it's not worth it, especially when Australians are buying 27kg of clothes per year (Pepper, 2017) and could possibly spend a little more on fewer items.


By purchasing something that has been designed to look stylish for years instead of a season or two, we can slow our rate of fashion consumption, which is a big win for the environment as well as our wardrobes.


Reference list

Lambert, J. 2016. Fast Fashion Sucks. Socially Conscious Living. [ONLINE] Available at: http://www.sociallyconsciousliving.com/causes/fast-fashion-sucks/.

Pepper, F, 2017. Australia's obsession with new clothes and 'fast fashion' textiles hurting the environment. ABC Radio Melbourne, 12 January 2017. [ONLINE] Available at: https://www.abc.net.au/news/2017-01-12/australias-obsession-with-new-clothes-hurting-the-environment/8177624

Perry, p, 2018. The environmental costs of fast fashion. Independent, 8 January 2018. [ONLINE] Available at: https://www.independent.co.uk/life-style/fashion/environment-costs-fast-fashion-pollution-waste-sustainability-a8139386.html

Siegel, L, 2018. How your fast fashion habit is harming more than the earth. Vogue, 21 March 2018. [ONLINE] Available at: https://www.vogue.com.au/fashion/trends/how-your-fast-fashion-habit-is-harming-more-than-the-earth/news-story/b67985de72be083a05570255ee8bdc2c

  • Cheryl Attenborough
  • ethical fashionfashion revolutionslowsustainable fashion

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